Format: single-image or multi-image carousel.The LinkedIn ad sizes and ad specifications for Sponsored InMail ads are as follows: These ads ideal for promoting products or services, building rapport, and creating advertising campaigns that feel organic and natural, rather than intrusive. InMail ads combine a direct message and a visual displayed on the right side of the screen, once the user clicks on your message. They enable you to reach specific people in their LinkedIn inboxes if you are not connected with them. InMail ads are a great way to start a conversation with your audience and build relationships. Carousel ads are not eligible for the LinkedIn Audience Network.Lead gen Form CTA carousel ads (characters): 30 maximum.Destination URL carousel ads (characters): 45 maximum.You may use up to 2,000 characters for the destination link. Destination URL: URLs must have the “HTTP://” or “HTTPS://” prefix.Headline text for each image card can take up a maximum of two lines before being truncated.Rich media formats supported: JPG, PNG, and GIF (non-animated only).Recommended individual image spec: 1080 x 1080 pixels with a 1:1 aspect ratio.Individual cards within the carousel must meet these requirements Cards: 2 cards minimum, 10 cards maximum.Introductory text: 150 characters maximum, to avoid truncation on some devices (255 maximum characters).Ad name: Use up to 255 characters to name your carousel ad.Destination URL: URLs must have the “HTTP ://” or “ prefix, 2,000 characters.Video headline: 70 characters max (to avoid truncation on most devices), 200 maximum characters.Minimum resolution 600 x 600, maximum resolution 1080 x 1080.Video length: 3 seconds minimum, 30 seconds maximum.Introductory text (characters): 150 maximum.Destination URL spec: must include “HTTP://” or “HTTPS://” prefix, up to 2,000 characters.URL length: it will be converted into short link if it’s longer than 23 characters.Description (characters): 70 characters (mobile, to avoid truncation), 300 maximum.Headline (characters): 70 characters (mobile, to avoid truncation), 200 maximum.Introduction text (characters): 150 maximum (mobile), 600 maximum (desktop).Max weight (for rich media): 100MB with a recommended PPI (pixels per inch) of 72.Image display size (for rich media): 1.91:1 ratio (1200 x 628px), 400px maximum in width.The LinkedIn ad formats available for Sponsored Content are: Sponsored Content – single image They are typically used to drive more website traffic, increase brand awareness, and create leads. Sponsored Content LinkedIn ads enable you to promote your content (or products) directly in the feed of users’ LinkedIn connections.
So read on or skip to the social media ads guidelines that interest you most. In this article, we will cover all the different LinkedIn ad dimensions and specs you need to know. But for that to happen, you must first be fully aware of all the LinkedIn ad specs you need to follow to ensure your ads get approved and do their job. It is, then, fully understandable if you too want to start advertising on LinkedIn. According to LinkedIn, ads on LinkedIn increase buying intent by 33%, and that’s just one of many benefits of advertising on this platform. With so much rising popularity, it makes sense LinkedIn poses itself as an attractive proposition for advertisers-and they’re not wrong. As of 2023, LinkedIn has more than 900 million global users, a number that has consistently grown over the past few years (so much so that in 2022, it was acknowledged as the 7th fastest growing brand in the world).